Growth Product Manager - Is It Really Any Different To Any Other Product Manager?

Or is it just more of the same with a different badge on it?

Here’s the definition of a Growth Product Manager (GPM) provided by ProductPlan:

A growth product manager sometimes referred to as a “product growth manager,” focuses on improving a business metric or goal (e.g., acquisition, activation, retention, referral, or revenue) by removing barriers to value.

From this, you can picture the day of the GPM:

• Assess the key metrics to be grown

• Brainstorm hypotheses about why it’s gone down or how to sneak it up another percentage point.

• Validate the hypothesis

• Plan and implement the action

• Repeat

Photo by Lukas

The question is whether this is a different job; the job of a growth product manager; or is it just the job of a product manager?