Not All Data Is Created Equal

Why sometimes the data you have helps you make the wrong decision

A recent design thinking lecture I watched covered a variety of topics, but one of the learnings that I took from it was that not all data is created equal.

Sometimes you think that because you’ve managed to collect some data it will help you make a sensible decision on how to proceed, however, it really depends on the data you’ve collected.

Do you have the RIGHT data to make the decision that you need to make?

What do I mean? Read on …