The Cult Of The Entrepreneur
Books about the big bosses of the biggest companies
Do you read? Of course you do, you’re reading this!
I mean do you read books? Long-form printed matter?
If not, then you can hit delete on this email now as it’s all about books.
If you do and you’re in the market for something new to read then feel free to carry on.
If you’re still reading then great. I’ll warn you now that I’m going to highlight some of the new books that we’ve added to the Getting Started in Product bookstore recently that look at some of the most successful business leaders around.
Elon Musk by Walter Isaacson
Regardless of what you think about Mr Musk, he has something that makes him a) successful, and b) interesting. Whatever it is it makes a fascinating read.
Walter Isaacson was the guy who wrote the biography of Steve Jobs and now he’s turned his attention to one of the most fascinating and controversial innovators of our era – who helped to lead the world into the era of electric vehicles, private space exploration and artificial intelligence and try and destroy Twitter within days of taking over.
If you want to find out more about Elon then take a look at the bookstore.
Be Useful: Seven tools for life by Arnold Schwarzenegger
I’m old enough to remember when Arnie was just breaking through into the world of movies with Conan the Barbarian, and at that time no one knew what he would become capable of. Megastar, state Governor, and presidential advisor, he’s been successful in many areas over the past forty years.
In this book, The Terminator shares the seven rules to follow to realise your true purpose in life; from his own journey of ceaseless reinvention and extraordinary achievement.
From finding your vision to giving back, you feel that the big man knows what he’s talking about.
Screw Business as Usual by Richard Branson
Not a new book, but new to our bookstore, this one comes from the man behind the Virgin brands, and looks at how changing the way we do business to include doing good can be beneficial for everyone.
In Screw Business as Usual, Richard Branson at his brilliant and motivating best, shares some fascinating and inspiring stories about the people who are already leading the way in transforming business into a force for good, for people and for the planet. And this was written a full decade ago!
And some extras
The final two books I added were When McKinsey Comes to Town: The Hidden Influence of the World's Most Powerful Consulting Firm by Walt Bogdanich and Michael Forsythe (because we all love consultants, right?) and The Diary of a CEO: The 33 Laws of Business and Life by Stephen Bartlett (the young UK Dragon’s Den investor).