The KPI has dropped. Shall we panic?
What to do when monitoring your key metrics
As Product Managers, we are always looking at the data.
What’s the current checkout conversion rate?
What’s the customer retention rate?
What’s the customer lifetime value?
Whatever the metric is that’s key for our product we’re keeping an eye on it.
The thing is what do you do when the metric changes?
Do you jump in and take action or do you sit and watch more closely?
The answer is that it depends, and here’s why …
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