When building a product, it helps to not think of one of your users interacting with your product just once.
Instead, when you are acquiring a new user the aim is to keep them coming back time and again and for that you need to build “product loops” into your product.
Let’s see some examples:
Facebook - Open app, connect with friend, view feed, read, repeat
Airbnb - Search for property, book property, go on trip, rate, repeat
Outlook - Read email, send email, check calendar, repeat
The question we ask as product managers is “What are my product loops?”
Read on …
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